Senior Media Strategist Manager Full-time Job
hace 7 meses - Marketing & Communication - MadridTrabajo detalles
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
The Senior Media Strategist Manager is a strategic and creative thinker with a passion for all things digital. He/she will bring creativity and innovation to all responsibilities. This person is proactive and self-motivated, highly curious, collaborative and a digital thinker. They possess a deep understanding of digital media channels, specially and programmatic and have a passion for discovering new ways to execute digital sales performance campaigns.
This role is tasked with providing insights, thought leadership, digital media strategy and client leadership. The Senior Media Strategist is responsible for ongoing management, continuity, and execution of multiple simultaneous digital media marketing programs to meet online sales goals.
The Senior Media Strategist has more than 7 years of experience in media strategy, media management, management of cross functional teams and is an expert in ecommerce digital sales.
English is a must.
Key Functional Areas of Responsibility
Design innovative and inspiring media strategy that includes data, audiences, and content/creative
Identify new opportunities for digital innovation, enforce processes, provide quality assurance and implement best practices
Develop CRM strategies that cover campaign, channel planning, and programmatic recommendations for acquiring customers and building LTV
Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital strategies
Orchestrate cross-functional teams to lead RFIs and RFPs
Lead client account and act as key day to day contact
Alignment of online and offline media
Development of cross-channel strategies
Direct media operations team that service the account
Responsible of achieving business goals
Keep on top of media innovation & market trends
Stablish partnerships and maintain relationship with key providers (Google, Amazon, Facebook, etc)
Professional Competencies
Proactive and able to identify and solve problems.
Excellent verbal and written communication skill.
Ability to build productive business relationships with clients.
Ability to work within a team and independently.
Strong organizational, time management, and analytical skills.
Experience working in a digital ad agency
Exceptional attention to detail and follow-through.
Multi-tasking and properly prioritizing various campaigns and clients.
Strong managerial experience, including experience mentoring teams
Ability to think strategically and identify and resolve client problems.
Professional Skills & Qualifications
Bachelors or master’s degree in advertising, Marketing or related fields.
At least 5 years working in media, digital agency a plus.
Experience working in an agency, publisher or client leading the media strategy
High knowledge of digital transformation as pertains to ecommerce clients
High knowledge of paid media channels and their synergies
Extensive knowledge of adtech and the role it plays in digital media activation
Extensive experience working with Full Stack Technologies (GMP, Sizmek, etc.).
Extensive knowledge of programmatic media as a whole.
Ability to nurture and understand how Ad Ops can feed into wider client goals.