Location: Barcelona, B, ES Team: Marketing Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

As the EMEA Brand Manager for Rabanne & Carolina Herrera Makeup lines, you will act as a link between Global Brand Strategy and Local Market execution, creating impactful, well-coordinated plans that drive the brands’ growth throughout the European market. This is a highly collaborative position, requiring coordination between global, local, and cross-functional teams (Retail, Digital, PR, Education…) to secure a seamless 360º strategy & execution. Looking for a highly motivated & engaged profile.

What you'll get to do

Brand Strategy:

• Define and support in the implementation of the Brands’ Strategy in EMEA region, aligning with the global brand vision and values.
• GTM & Expansion Plan: work with Global Teams & Local Markets on the GTM Strategy and Doors’ opening plan for each Brand & Market.
• Understand market reality, trends and competitors’ activities to identify opportunities and translate them into actionable strategies.
• Ensure brand visibility and experience consistency across all physical and digital touchpoints.

Marketing & Activation Plans:

• Define the Brands’ Marketing Plans across EU to drive Brands’ Growth through product innovation and existing lines
• Work on full-funnel strategies to drive brand awareness, consideration and foster conversion
• Coordinate with local and regional cross-functional teams to secure the right implementation of marketing plans (Media/PR/Retail/Trade Marketing/Digital/Education/Commercial…)
• Work in close collaboration with retailers to maximize joint business

Portfolio Management & Forecasting:

• Oversee the lifecycle of products, including product launches, re-promotions and discontinuations – securing the right forecasting management to meet the demand Closely Track Forecasts & Sales to minimize & control inventory losses
  

Sell Out / Sell In KPIs monitoring:

• Weekly sales follow-up to identify opportunities and pain points per market
• Adapt annual plans according to results, working on maximizing opportunities and tackling pain points

P&L Management:

• Together with Finance & Local Teams, secure the brands’ budget optimum management to balance growth & profitability
• Set accurate forecasts and performance targets

Brands & Markets Coordination

• Identify markets’ needs and work hand in hand with brands to meet them
• Act as a bridge between brand vision and local market reality
• Provide Guidance to Markets on Portfolio Priorities, Activation Plan & Strategy

We'd love to meet you if you have

Experience: At least 2 years as Brand Manager, preferably in a beauty company

Languages: English is a must

Competencies:

• Strong analytical skills and data-driven thinking; comfortable working with numbers, metrics and spreadsheets
• Excellent communication skills
• Up-to-date with latest trends and marketing best practices
• Business savvy and digital curiosity
• Excellent interpersonal and influencing skills; teamwork & cooperation
• Solid presentation skills
• High level of flexibility, adaptability & professional maturity

Specific Knowledge required:

• Excellent understanding of the full marketing mix
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Passion about the fragrance and beauty & personal care industry. Previous experience in make up

A few things you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 27449