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Chief Marketing Officer (CMO) - Zurich Emploi Plein temps

il y a 4 mois Financial Services Zürich
Détails de l'annonce

Become the Squirro Chief Marketing Officer

We are looking for a creative and analytical Chief Marketing Officer (CMO) who lives and loves the cutting edge of growth marketing but also has the brand front of mind in a technology company. You will lead Squirro’s expansion in the emerging Generative AI market.

Squirro forefronts the Generative AI market with its SquirroGPT solution and the underlying Squirro Semantic Insights Platform. Customers in the US, Europe, the Middle East and Singapore rely on our cutting edge Semantic Insight Technology for Enterprise Search, Service Management, Risk Management, and Sales Management.

In this role you will be responsible for scaling current channels and generating new opportunities to grow the business in all our regions. We need a highly strategic thinker who is also excited to execute unique growth campaigns in a fast changing market environment.

This is an extremely important hire for us and will lead to company-wide growth initiatives.

What needs to be done:

  • Develop a scalable growth marketing strategy through our direct channels and indirect distribution channels (partners) for our products.
  • Define our customer segmentation strategy, ensuring we reach the right audience with the right message, at the right place and time.
  • Execute the growth strategy together with the team and external agencies to grow our qualified leads quarter over quarter.
  • Lead an existing growth team, while consistently evaluating new ways to increase efficiency and grow the team.
  • Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
  • Own and efficiently scale our marketing budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while thinking long term and being resourceful.
  • Partner with the product, engineering and partner enablement team to create differentiated product positionings for our customer segments.

Who You Are:

  • AI Optimist: We forefront Generative AI solutions for enterprises. You love to constantly push the boundaries of what AI technologies can provide to our customers.
  • Entrepreneurial. Growth at the company is holistic and expands far past just acquisition and performance marketing.
  • Explorer. You don’t only rely on what worked in the past, you prefer to see around corners and plan for the future.
  • Brand-focused. We work hard to create a specific brand mission, this role needs to have that front of mind at all times.
  • Collaborative. This position will work across all departments, specifically creative, engineering, and finance.