Lead, Paid Media Manager

We're on a mission at Product School…

… to empower people to build better products!

As the global leader in Product Management certifications, we train Product Managers at all career stages and entire Product teams within organizations.

Delivered live by globally recognized instructors, our certifications empower our 15,000+ graduates to build better products, lead more effective teams, and deliver better results.

In addition to offering the industry's most recognized Product Management certifications, we publish a wealth of free content online, hold regular career fairs, and host the world's premier Product conference: ProductCon.

Joining Product School means…

…you're coming aboard at an exciting time: we have established an incredible product with a strong product-market fit that is beloved by customers, (check out our reviews on Course Report, Yelp, and Quora). We need you to help supercharge our momentum to accelerate our growth.

Product School fast facts…

• We are scaling fast, and bolstered by Series A funding from Leeds Illuminate
• We are acutely focused on our growing Enterprise business unit
• We are a dynamic global team that works fully remotely across Mexico, Spain, and the US
• We come together online and in-person for events and team-building

The Role:

We are looking for a Lead, Paid Media Manager to add to our marketing team. As the owner of the end-to-end campaign management process, you will develop market-specific, on-brand campaigns that effectively reach our target customers across various segments. The ideal candidate will leverage emerging technologies and manage marketing budgets to optimize campaigns. If you have proficiency in various platforms, are an AI junkie, analytical by heart and love mentoring a team, this position is for you!

What you'll do:

• Own the campaign management process end to end.
• Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments.
• Implement and optimize campaigns to maximize spend against budget.
• Execute and track A/B tests; communicate performance, hypotheses, and next steps.
• Ensure on-time and on-budget delivery of campaigns and strategies.
• Track and manage paid marketing budgets using standardized dashboards.
• Leverage emerging, high quality technologies to rapidly deliver high performing campaigns.
• Deliver ongoing paid media thought leadership and education to marketing partners, from both campaign learnings and market trends
• Develop and mentor your team, providing ongoing support, coaching and feedback.

This role could be a good fit for you if:

• You have 4+ years experience as a Paid Media Specialist or similar role.
• You have experience with various paid media platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Ad Editor, Microsoft Ads Editor, Google Tag Manager, etc.
• You have experience with Google Analytics, Looker, Salesforce, Jira/Trello, Coda/Notionis.
• You have experience managing and optimizing marketing budgets in excess of $2 million.
• You have experience running B2B/ABM demand generation campaigns.
• You are fluent with 6Sense or other ABM Platforms
• You have a Solid understanding of AI technologies and their applications in digital marketing such as ChatGPT.
• You are proficient in utilizing AI tools and platforms for campaign optimization.
• You have strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• You have a firm grasp on what measures matter to maximize outcomes, and have the ability to gather corresponding data and generate related reporting.
• You have excellent communication skills, both written and verbal.
• You are detail-oriented, creative, and adaptable to changing landscapes.

The perks:

• Remote First - our team works remotely across multiple countries and time zones
• Medical, Dental, and Vision Coverage in the US - support for additional coverage is available in Spain
• Company Team Offsites and Coworking - we believe that remote-first doesn't mean remote-only
• Free Product School Course Offerings - we offer a range of courses and certifications worth $15,000 that we readily encourage our employees to explore
• Monthly Internet Reimbursement - we support our team, wherever they're working from
• Parental leave

We require that candidates be located in the country/countries specified. We are unable to hire outside of the country/countries specified or provide or take over sponsorship at this point in time. Applicants MUST be authorized to work in the listed country of hire without sponsorship.

EEOC

At Product School, we don't just accept differences-we embrace, support, and celebrate the things that make each of us unique and benefit our employees, services, and community. We're proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.