Omnichannel Advanced Analytics Manager Full-time Job
hace 2 semanas - Marketing & Communication - MadridTrabajo detalles
Position
Being part of LOEWE gives you the opportunity of learning new things every day and working with people passionate about what they do, in a fast moving and ambitious company.
Reporting to the Head of Digital Data and Ecomm Performance, the Omnichannel Advanced Analytics Manager (Data Translator) is a key position that bridges the gap between BI department and CRM/Marketing/Retail teams leveraging data and advanced analytics to capture the full value of the business.
The Omnichannel Advanced Analytics Manager will be skilled at understanding the business needs of LOEWE and will work with BI to translate online and offline data into insights for CRM/Marketing/Retail in order to activate and improve the efficiency of their actions. The key areas of impact include digital transformation, customer experience, and overall business sales.
Job responsibilities
Your role will be:
- Act as the link between business teams (Retail, CRM, Omni & Marketing) and BI for advanced analytics matters, maintaining an overall view to drive synergies between use cases.
- Collaborate with BI to ensure the availability of all data sources across digital and offline touchpoints, ensuring data is qualified for data-driven retail/marketing/CRM activations. Develop the narrative and recommendations based on insights.
- Synthesize complex analytics-derived insights into compelling communications that are clear, concise, and suited to a variety of audiences
- Develop and oversee the planning of use cases involving AI, Gen AI, and advanced analytics initiatives, including designing a roadmap to operationalize use cases at scale.
- Engage with business functions to identify and prioritize projects where advanced analytics could be beneficial.
- Identify improvements, launch hypotheses and propose actions to optimize sales through data understanding, measure and testing
- Work and support business areas on the analysis and monitoring of the results of the advanced analytics model
- Support teams in Data Governance, Quality and Management creating a framework to work across departments
The Omnichannel Advanced Analytics Manager will work closely with CRM, Retail, and Marketing teams to provide insights for advanced analytics and transformation purposes, and with the BI department to help develop a roadmap.
The new candidate should be a person with at least 6 years of experience in advanced/predictive analytics and project management.
Retail/Luxury Industry: While not mandatory, experience in retail or luxury can be beneficial, especially for understanding customer behaviors and sales processes.
Profile
What is important for the role:
- A deep understanding of how data analytics influences key business KPIs, enabling the candidate to design recommendations that have a measurable impact on revenue growth, customer engagement, and operational efficiency.
- Experience in project management. Ability to plan, execute, and monitor projects, particularly those involving multiple business functions and technical teams.
- Knowledge of data management concepts and analytics techniques. Understand various data collection methods, and how data flows across systems.
High proficiency in English and Spanish is necessary, as the candidate will be operating in a multilingual, international environment.
Additional experience:
- Nice to have experience in Data visualization tools such as PowerBI & Google environment.
Understanding of the digital marketing environment worldwide, experience with Asia environment is welcome (WeChat, Line, Kakao…)
Additional information
About us:
Created in Spain in 1846, LOEWE approaches over 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.
If you think this role is made for you, please send us your CV!
LOEWE
MAISON
Steeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison’s journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.
Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.
Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.
Radical and ever-evolving: here’s to another 200 years of Loewe history
Since 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.
Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.
At the intersection of fashion, craft and culture, Loewe’s ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand’s durability for another 200 years… and more.