Ideal Candidate:

• Is passionate about the WP Lavori World and heritage brands.
• Has experience in the fashion sector.
• Is a native English speaker or bilingual.
• Has excellent organizational and teamwork skills.
• Is available to travel.

Main Tasks:

Daily management of all marketing activities for Filson and Baracuta, executing the established Marketing Plan, including:

• Collaborating closely with internal and external stakeholders for e-commerce product descriptions, article copywriting, image selection and preparation for the websites, and creatives for paid campaigns.
• Preparing newsletters aligned with the commercial calendar's focus.
• Preparing press releases for seasonal launches and collaborations and liaising with external agencies for influencer seeding. Generating a monthly influencer seeding report.
• Supporting event organization and report preparation.
• Assisting with trade shows, such as Pitti Immagine Uomo in Florence.
• Posting social media content using Meta Business Suite, and copywriting for Baracuta.

Required Knowledge:

• Strong proficiency in Microsoft Excel.
• Basic knowledge of newsletter platforms such as Klaviyo, MailUp, or MailChimp.