Brame, a dynamic MarTech startup headquartered in Switzerland, is seeking a creative and hands-on Marketing Manager to join our team in Zurich or Hamburg. We are dedicated to revolutionizing the world of gamification marketing and help businesses from all industries to enhance their customer journey with interactive and cutting-edge experiences.

We are proud to offer our Software as a Service (SaaS) solution, developed in-house. This cutting-edge platform empowers brands to effortlessly create captivating marketing mini games through an adaptive and modular system. Our solution opens new possibilities for our customers, enabling them to generate a higher number of lead and foster deeper engagement with their target audience. With our user-friendly platform, unlocking the potential of interactive marketing has never been easier.

As the Marketing Manager at Brame, you will be instrumental in driving full-funnel conversion of qualified leads or accounts in the world of gamification marketing. You will lead a high-impact team, while spearheading creative campaigns, nurturing leads and shaping the future of client engagement.

Tasks

• Coordinating our content marketing plan and coming up with fresh ideas for eBooks, social media posts, and blog articles.
• Develop seasonal lead generation campaigns that will result in marketing-qualified leads.
• Help our account development representatives team with personalized outreach campaigns for our enterprise clients.
• Manage our existing lead partner ecosystem and provide support to our partners.
• Coordinate the distribution of inbound appointments.
• Collaborate to improve inbound lead quality and better identify our Ideal Customer Profile (ICP).
• Create segmented mailing flights, establish a scoring system, and implement a lead nurturing process.
• Stay updated on industry publications and research to identify successful strategies and share findings with others.
• Analyze data, identify actionable insights, and execute opportunities efficiently.
• Focus on organic growth despite limited media budgets.
• Generate ideas for PR campaigns and work with media partners to execute them.
• Work closely with our product team and plan communication strategies for product releases.
• Build the “Brame Academy” to provide exclusive training for our clients, partners, and employees.
• Lead and manage our marketing team by example.
• Conduct customer interviews and use them to develop and promote case studies.
• Challenge our copywriters and proofread content.
  
  
  

Requirements

Your background

• A degree in Business or Marketing (or similar), alternatively equivalent work experience
• At least five years of full-time work experience in demand generation or a similar role in digital marketing, driving full-funnel conversion of qualified leads or accounts, into a CRM like Salesforce
• Experience planning, creating, and executing webinars, display ad campaigns, direct mail, and other digital marketing programs in support of driving demand
• Fluency in English and German (both languages are a must since our client base is primarily in the DACH region)
• Eligibility to work in Switzerland or Germany
• Knowledge in organic growth and B2B email marketing
• Interest in building and implementing new growth strategies
• Knowledge in, and passion for, Gamification, as well as experience with SaaS
• Ideally, you have a background in outbound/sales organizations where the focus was more on account-based targeting and lead nurturing, rather than running paid media campaigns
  
  
  

Who You Are

• Collaborative – Adapts and finds win-win solutions through a prestige-less approach focusing on the common goal
• Structured – Works according to a clear process, organizes and plans their work well, completes what they started and meets deadlines
• Inquisitive – Keeps abreast of their profession and area of expertise, monitors and understands trends
• Solution-oriented – Quickly finds solutions to emerging problems with a “nothing is impossible” attitude
• Communicative – Uses clear communication and is not afraid to speak up when needed
  
  
  

Benefits

As a team, we believe in fostering a warm and friendly work environment while pushing the boundaries of what is possible in gamification marketing. At Brame, every employee has the entrepreneurial freedom to make a difference and is highly encouraged to take ownership and come up with new ideas and innovative approaches.

We offer a competitive salary, bonus systems, and rewards. We have a hybrid work model, and we support you in your personal development to make sure you learn and grow.

We celebrate successes and wins, we collaborate, help, and support each other. Of course, our team also likes to have a lot of fun – we have monthly brunches, team activities, and events.

If you feel like you meet our requirements and want to become a GAME CHANGER in one of the fastest-growing companies in the gamification space, send us your CV and we’ll get in touch as soon as possible!

Brame is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.