What you do here
Drive Lindt Global Travel Retail growth as part of the TM team by fostering insight-driven execution. The role involves managing, implementing, and tracking promotional activities (incl. sampling) for different brands in Global Travel Retail with a focus on the Europe region - to meet the company's business goals and to reach set sell-in / sell-out targets for the year.

Full responsibility for organization and execution of promotional activities for Global Account Gebr. Heinemann & Lagardère

• Full coordination and responsibility of brand activations in collaboration with Brand Marketing and Sales Teams (incl. all administrative tasks, planning and reviews)

Application of consumer insights to optimize executions and create best practices
Adaption of existing guidelines and brand identities to customized space
Stakeholder management (internal and external) incl. briefing and coordination of agencies
Coordination of data and print material
Management of all promotional material (e.g. MC uniforms, aprons, tasting material) incl. production and dispatching
Training support via e-learning platform (content creation and update)
Tracking of promotional executions

Support on permanent POS projects and installations for Global Account Gebr. Heinemann & Lagardère

Managing global overviews of project lists
Stakeholder management incl. briefing and coordination of contractors, customers and agencies
Proofing of technical drawings
Coordination and briefing of all visual material needed ensuring communication hierarchy
Tracking and monitoring of implementation
Updating of best practice library and active sharing with the organization

The Perfect Store (Star Principle)
Translation of Lindt Perfect Store program into the GTR world
Introduction of The Perfect Store to GTR community (in cooperation with Sales and Marketing)
Generation and application of shopper behavior insights to drive perfect store execution
Close collaboration with owner of New Touchpoints Strategy
Participation in global calls and best practice exchanges

Management and organization of tasting activities incl. stock management

Coordination of monthly forecast between all regions
Alignment and coordination of stocks and orders with Customer Service
Proactive management of available training material

Global guidelines and ownership of IWD Merchandising Tool
Development, regular refresh and roll-out of global merchandising and activation guidelines
Management, training, and supervision of IWD Merchandising Tool across regions

Lead of POS Material projects
Coordination of POS material needs across all regions
Lead and monitor development of new POS material
Internal POC for purchasing department
When you fit in with us
Professional Background: Experience in Trade Marketing ideally in an FMCG environment; preferably experience in Travel Retail
Job Profile: Trade Marketeer specialised in Brand, Trade and/or Retail Marketing within a premium, fast-paced environment (ideally FMCG)
Mindset: Team player who thrives in cross-functional teams; works well with internal and external stakeholders (agencies, suppliers etc); can establish priorities and meet deadlines. Flexible and dynamic, independent working style – comfortably navigating in a fast-paced environment

Functional Capabilities:
Project Management
Organizational skills to manage multiple projects, meet deadlines, and coordinate with various stakeholders

Communication Skills
Strong written and verbal communication skills to effectively convey marketing messages and collaborate with team members.

Proactive collaboration
Close collaboration and building of effective working relationships within Marketing and with Sales to ensure a coordinated and seamless approach to drive excellence in execution
Proactive support to Sales teams utilizing relevant trade material to achieve business objectives

Commercial mind
Ability to balance commerciality with creativity to achieve set performance targets

BA degree in Marketing or equivalent required

Fluency in English is mandatory, German is preferred.
Our extras
Well-being

Health is important to us. We help you stay fit with on-site medical care, a physical fitness bonus and a healthy diet.

Development

Learning is written in CAPITAL letters here. Various exciting opportunities are available for your personal and professional development.

Mobility and flexibility

We support you with a mobility bonus and e-bikes on site. Depending on the role, home office is possible, but the magic happens at our sites.

Family-friendly environment - properly insured

Our social insurances, like maternity leave, go far beyond the obligatory - for your own protection as well as for your loved ones.

Diversity and inclusion

Our diversity is what makes us so successful. We are close to each other, communicate at eye level and cultivate an informal culture.

Perks

Numerous perks are available to you, such as the REKA card, a superb staff restaurant, discounts at Lindt boutiques and great leisure activities.