Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Parodontax, Voltaren and Centrum, Polase, Be-Total and Rinazina built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. Southern Europe Oral Care Category Marketing Lead About the role: The Southern Europe Oral Care Category Marketing Lead sets the oral care portfolio strategy and activation to deliver the growth ambition of a € 200m business. Provide marketing leadership at the interface of Global, Regional and LOC operations. Inspires performance with a data & digital at the core to deliver best-in-class brand leadership within the oral care category in the SE BU. Key driver long-term growth strategies for oral care category, Oral Care brands and markets with strong execution plans within LOCs, while supporting countries on their in year performance, sharing and scaling best practice with an agile mindset. Together with the BU Marketing head, builds BU and LOC capabilities with strong focus on digital, data through media and analytics. Plays a critical role in co-creation and is the voice of the BU within the region and the oral care global category teams. Key Resposabilities:

• Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross functions and the countries to deploy the defined strategies.
• Inspire marketing team in the country Haleon codesn key growth priorities within critical brand/market combinations and allocates resources accordingly.
• Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
• Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda delivering both complex (category lead) and simple innovation (channel/pack BU strategy) to unlock channel and sales ratio targets.
• Be an active member of the OC brand councils co-creating global category campaign and tool kits. Scategoriesountries in execute global toolkit with a consumer obsessed mindset.
• Drive a robust data driven decision making standards across the oral care marketing team to make smarter decisions, ambitious LRPg communication and grow new sales channels.
• Accelerate SE digital journey in the oral care category to become world class standard and hub for best practice that is shared and scaled across the BU.
• Together with SE Bu marketing director build and entrepreneur and new culture mindset among the BU and LOC marketing teams to embed and drive a world class environment of Innovation and Speed to seize opportunities/challenges to over deliver plans.

Detailed responsibilities: Planning

• Work with SE Category Directors, GMs, LOC Marketing Managers and Commercial Director to build powerful, ambitious LRP for oral care in SE.
• Effective portfolio management and strategy for the BU to maximize sales and profit for Haleon in the oral care category.
• Conduct Source of Growth Analysis for the category, develop MAPs consistent with global category & brand growth plans, but fit for purpose for the BU that deliver desired business outcomes.
• Aggregation of actionable local insight via closeness with consumers, customers, experts and shoppers to help activation and inform the BU Marketing plans
• Innovation planning, sequencing, implementation planning, tracking and learning in ten oral care category.
• Smart investment (budget) allocations with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management of the three different countries in the BU. Work closely with Media team and agency partners to create strong plan according to our consumers experience journey.
• Develop, validate and consistently deploy winning claims working closely with Category, regulatory, medical and activation teams.
• Strategic contribution to global category & brand strategy development using actionable insight from markets - leveraging a powerful SE voice to secure winning global assets.

Activation

• Champion creative and effective activation of global category & brand strategies in market to deliver maximum impact for SE customers, experts, shoppers and consumers.
• Adopt and champion winning global creative ideas that can be activated across multiple channels, specifically leveraging digital media, word-of-mouth and experiential marketing, foundation channels driving data capture, in additional to traditional media types.
• Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross functions and the countries to deploy the defined strategies.
• Inspire marketing team in the countries to focus on key growth priorities within critical brand/market combinations and allocates resources accordingly.
• Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
• Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda delivering both complex (category lead) and simple innovation (channel/pack BU strategy) to unlock channel and sales ratio targets.
• Be an active member of the OC brand councils co-creating global category campaign and tool kits. Support countries in execute global toolkit with a consumer obsessed mindset.
• Drive a robust data driven decision making standards across the oral care marketing team to make smarter decisions, create engaging communication and grow new sales channels.
• Accelerate SE digital journey in the oral care category to become world class standard and hub for best practice that is shared and scaled across the BU.
• Together with SE Bu marketing director build and entrepreneur and new culture mindset among the BU and LOC marketing teams to embed and drive a world class environment of Innovation and Speed to seize opportunities/challenges to over deliver plans.

Detailed responsibilities:

• Planning work with SE Category Directors, GMs, LOC Marketing Managers and Commercial Director to build powerful, ambitious LRP for oral care in SE.
• Effective portfolio management and strategy for the BU to maximize sales and profit for Haleon in the oral care category.
• Conduct Source of Growth Analysis for the category, develop MAPs consistent with global category & brand growth plans, but fit for purpose for the BU that deliver desired business outcomes.
• Aggregation of actionable local insight via closeness with consumers, customers, experts and shoppers to help activation and inform the BU Marketing plans
• Innovation planning, sequencing, implementation planning, tracking and learning in ten oral care category.
• Smart investment (budget) allocations with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management of the three different countries in the BU. Work closely with Media team and agency partners to create strong plan according to our consumers experience journey.
• Develop, validate and consistently deploy winning claims working closely with Category, regulatory, medical and activation teams.
• Strategic contribution to global category & brand strategy development using actionable insight from markets - leveraging a powerful SE voice to secure winning global assets.

Activation

• Champion creative and effective activation of global category & brand strategies in market to deliver maximum impact for SE customers, experts, shoppers and consumers.
• Adopt and champion winning global creative ideas that can be activated across multiple channels, specifically leveraging digital media, word-of-mouth and experiential marketing, foundation channels driving data capture, in additional to traditional media types.

Best Practice and Building capabilities

• Share, recognize, reward and re-deploy best practice activation across the BU
• Ensure high quality capabilities in the BU marketing team through:
  • Right structure, roles & responsibilities;
  • Capability development
  • coaching, mentoring, training;
  • Tracking capability build across the oral care marketing team.

Measure and Course Correct

• Measure success of local & global initiatives and provide timely and quality feedback to the wider BU marketing teams as well as the Global category teams.
• Track implementation and effectiveness across the BU for review with the BU Leadership Team, with a focus on quality in terms of the deployment ensuring delivery of BU business outcomes.
• Define insights programme in partnership with CBIA to include regular consumer/shopper closeness and deep human understanding that inform and support the CEE BU growth agenda.

Internal & External Stakeholders Management

• Lead Bu interaction with oral care global team.
• Work closely with all the function (especially R&D and commercial team) to develop an holistic strategy. Be the point of contact for the Oral Care Category for the SE BU management table.
• Participate in industry conferences, e.g. Marketing Society, Festival of Marketing to ensure external benchmarking and bringing in new ideas and industry developments.
• Drive external focus in the BU marketing team, regular field visits with in-market sales teams deriving insight that supports future growth strategies.

Leadership

• Play a key role in the BU Marketing team on development of business strategy, culture, diversity and inclusion, ways of working and commercial capabilities required to drive success.
• Grow high quality talent for BU marketing succession plans and to feed the global Category talent pipeline.
• Champion and drive change & continuous improvement.
• Drive and model compliance with all Haleon codes of practice.
• Model Haleon culture and behaviours, while ensuring it all pivots back to delivering everyday health with humanity.

Requirements

• University Degree.
• +10 years diverse experience in marketing, and commercial functions.
• Senior marketing with commercial experience essential.
• Data driven marketing approach and digital competencies a must.
• Startegic Marketing, Robust data driven approach, Media & Digital capabilities.
• The role operates at a strategic level and requires performance delivery and interaction across the whole SE, EMEALatam, Global team.
• Credibility with Global Category Leadership, GMs, Media & CBIA Teams, Finance & SE, EMEALatam and SLT.

Personal Attributes

• Emotional intelligence.
• Strong business acumen and deep understanding of customers, consumers & experts.
• Highly developed strategic thinking, commercial skills and experience.
• High level of learning agility and change agility.
• Ability to enable and drive change – resilience and tenacity.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes. Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.