PR & Social Media Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Head of Social Media

Your role and responsibilities

The Account Specialist will work in the ABB Robotics Global Communications team, specifically in the External Communications team, across different time zones – the UK, Europe, and North America and will report to both the Media Relations Manager and Head of Social Media. You will have a sound understanding of what makes a good story, and demonstrable experience in securing great quality media coverage, writing press releases and liaising with media, as well as working on global communications plans covering corporate announcements, product launches and thought leadership events and profile pieces. You will be mainly accountable for: • Responsible for implementing communications plans according to provided guidelines. • Draft press releases, social media posts, media advisories, project proposals and project updates. • Support with editorial and social media planning, results and reporting tasks and social media competitor reviews. • Monitor and stay informed of relevant PR industry & global media industry in business, technology & trade press. • Support the team on admin tasks including taking meeting notes and agendas, compiling media target lists, updating media contact data-bases, and monitoring and collating coverage reports. • Build strong relationships with media contacts in both the UK and globally. • Assist with all media pitches and gain coverage for the client, both in the UK and in global markets, via proactive outreach on phone and email. • Develop creative concepts related to all communication needs, working closely with the international in-house team to stay aligned on messaging.

Qualifications for the role

• Min. 12 months experience in a media/PR environment.
• An existing network of media contacts.
• Degree level educated (preferably English / PR / Media / Journalism degree).
• Exceptional written and spoken English.
• Excellent attention to detail.
• Keen interest in news and current affairs.
• Passionate about technology.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory