Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

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The Job’s Mission:

As Brand Manager SafeAir, you are the European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

Studies reveal that nurses have twice the incidence of some respiratory problems compared with the general population – and inhale an equivalent of 27 cigarettes in an 8-hour day in the operating room. Stryker’s SafeAir product portfolio helps to reduce the exposure of healthcare professionals and their patients to surgical smoke (and its chemical, carcinogenic hazards).

Join us in our mission towards zero surgical smoke! Find out more about our SafeAir solutions via this link: https://www.safeor.com/products/smokeevacuation

Your key responsibilities:

• As Brand Manager, you’ll drive market share growth through the formulation and execution of effective, strategic, marketing plans.
• You will work closely with local Marketing teams in leading downstream execution to drive market share gain, while also contributing to upstream marketing initiatives to ensure development projects address European customer needs appropriately.
• In alignment with global strategy, you will set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets.
• You will create/distribute scalable assets, tools, marketing campaigns and best practices which can be localized for maximum impact.
• You will identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with the Education Manager.
• You will develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL).
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, you will create the Annual Marketing Plan and portfolio roadmap over a 3–5-year horizon.
• You will define and execute regional product life cycle including phase-in (launch) and phase-out of products.
• You will provide analysis of business performance, brand perception, and other drivers of future brand performance.
• You will partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity.
• You will create European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs.
• You will manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights.
• You will partner with Government Affairs and Market Access leaders in Stryker to develop strategies to influence key partners in the mission of removing smoke from the OR.

What are we looking for?

• Bachelor’s degree in Marketing, Business Administration, Life Science, Economics or relevant field (Master’s or MBA highly desirable).
• 8+ years of work experience is required.
• 5+ years medical device or marketing/sales experience is preferred.
• Proven successful track record in leading marketing projects incl. marketing plans, product launches and campaigns.
• Strong track record as leader of cross-functional projects, ability to build and maintain cross-functional as well as cross-geographical relationships.
• Strategic thinking with hands-on mentality, develops and champions new ideas, challenges the status quo.
• Excellent presentation and interpersonal communications skills.
• Strong analytical and problem-solving skills to manage multiple projects while delivering on established timeline.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
• Fluency in English required, another European language preferred.

What do we offer?

• Flat hierarchies and responsibility: through flat hierarchies, we strengthen the initiative and willingness of our employees to take over responsible tasks.
• We grow talent: at Stryker, we offer great personal and internal career development for our employees, with the possibility to make both vertical and lateral position movement.
• Recognition of your performance: at Stryker, outstanding individual and cross-functional team performance is rewarded. Ideas, projects, or other exceptional achievements can be submitted for various awards on a local and global level.
• Competitive salary: with us, you will receive a competitive salary package and benefits.
• Team spirit & engagement: our team is energetic, engaged and has a lot of potential. We create inclusive teams that encourage colleagues to share their diverse perspectives and opinions.

About Stryker

Stryker is one of the world’s leading medical technology companies and, together with our customers, is driven to make healthcare better.

The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopedics, and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 100 million patients annually.

More information is available at stryker.com

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