Team Name:

Marketing

Job Title:

Director, User Acquisition, Unannounced Title

Requisition ID:

R023810

Job Description:

DIRECTOR, USER ACQUISITION

LOCATION: Irvine, CA, Los Angeles, CA, Barcelona, Spain or London, UK

YOUR MISSION

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of an innovative new title that will redefine its genre and captivate players globally.

As the Director, Head of User Acquisition for an unannounced title, you will be the driving force for building and optimizing a large scale, global performance marketing program. You will have the opportunity to architect and drive the program from its inception – from beta and soft launch, launch, and rapid growth. This role will have a thought leadership position inside the organization, playing a key part in building a thriving player base and business for the new game. They will lead and drive critical work to enable the game to be discovered and played by a massive audience base by passionate fans all over the world.

The ideal candidate has high volume and profitable performance marketing experience for a broadly played title at a leading studio or publisher. They have demonstrated ability to lead and align strategy across all performance marketing functions including game positioning, creative, analytics, ASO, data science, media buying, and engineering. They are hungry to keep developing their knowledge and testing new ways to scale their impact amidst a dynamic and ever-evolving media environment. This position requires an expert in User Acquisition who is entrepreneurial and constantly looking to push the envelope with cutting edge approaches to driving profitable game discovery at scale.

RESPONSIBILITIES

• Lead overall User Acquisition/Performance Marketing for a new title, from pre-launch, to launch, to growth at a massive scale.
• Own User Acquisition strategy development, execution, and scaling for the title that establishes it as a broadly played hit enjoyed by players all over the world.
• Lead pre-launch marketability testing to fine-tune Performance Marketing and set up the program for high volume and high profitability for launch and beyond.
• Lead creative strategy, partnering with internal teams and agencies to develop creative approaches that compel players to try the game.
• Work with internal buying teams and agencies to test and scale media across a broad range of performance media channels.
• Partner with analytics and data science to develop and improve revenue prediction models, key performance indicators measurement.
• Partner with finance to align on a profitability model and reporting cadence that allows investment to scale along with demonstrated program performance.
• Be the marketing leader that aligns stakeholders at all levels of the organization, including company senior leadership
• Analyze player KPIs and business results to inform strategies, drive agile iteration of plans, and double down/scale back on initiatives to grow impact

PLAYER PROFILE

• 8+ years of experience in User Acquisition or Performance Marketing for a top downloaded game, with a leading game studio, developer or publisher.
• Experience managing large scale Performance Marketing programs, across multiple geographies, with profitable results.
• Demonstrated results managing sizable marketing investments and aligning large cross- functional teams
• Strong experience leading performance marketing across all stages of a product’s lifecycle, from announce, pre-launch, launch, and large-scale growth
• Expert knowledge of established and emerging performance marketing platforms, as well as how these should be leveraged to drive game discovery volume at scale
• Knowledge of creative strategy, testing and optimization methodologies required for all major performance media platforms
• Knowledge of mobile attribution methods and platforms (e.g., AppsFlyer, Adjust, etc.). Deep knowledge of paid mobile ad media channels (e.g., Facebook Ad Manager, Google UAC, TikTok, AppLovin, Unity, etc.)
• Strong knowledge of the privacy environment on mobile, as well as the measurement frameworks available from Apple and Google
• Success delivering business results, innovative creative, and delighting playing communities
• Understanding of ATL (above-the-line) ad media campaigns and their role in driving 'top of funnel' user interest in conjunction with user acquisition campaigns is a plus
• Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/ partners
• Passion for games and cutting-edge games marketing
• Experience managing direct reports and working with 3rd party agencies – inspiring and empowering leader of teammates they directly and indirectly manage
• Ability to effectively engage, motivate, and influence internal/external stakeholders and all levels the company with exceptional skills in preparing and presenting materials across varying audiences
• Bachelor’s degree in communications, journalism, public relations, marketing or equivalent field.

OUR WORLD

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre- defining games for millions of players around the world for more than 30 years. We’re on a quest: bring our dreams to life and craft the most epic entertainment experiences…ever. Hard work, iteration and polish go into the Blizzard “secret recipe,” but the most important ingredients come from talented people who share our vision. If that sounds like you, join us.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $120,600.00 - $223,110.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.