About Us: We are Yokohama TWS, a leading global supplier of tires and complete wheels for the agricultural, material handling, construction, motorcycles segments. We design and manufacture tire and wheel solutions made for the future. With a combination of value, safety and ease, our solutions provide a more productive and sustainable performance our customers demand. We pair the expertise and power of our global reach with the care and knowledge of local proximity. This brings innovation, technology and sustainability together to answer the specific needs of our customers. All while continuing to reduce our and their impact on the planet. Our people take ownership to deliver on this promise every day. We are a global Company with a local reach, operating in more than 50 Countries worldwide with 6.700 employees of 40 different nationalities, 14 state-of-the-art plants and 4 innovation centers. We are part of Yokohama Rubber Co., Ltd., a global leader in the tire industry with 860.5 billion yen in revenues (approx. 6 billion euro), over 28,000 people around the globe and with operations in more than 120 countries. If you have an entrepreneurial mindset, enjoy taking responsibilities and getting things done in the right way, join us! We are plenty of opportunities to grow and develop in a truly dynamic and easy-going environment.

About the Job:

As a Digital Marketing Senior Specialist, you will play a vital role in managing the digital marketing designing and managing our websites, e-commerce, mobile applications, and all the social network channels related to the Mitas brand.

Key Responsibilities:

• To manage and optimize global and local web presences towards ensuring an outstanding digital customer journey
• To manage the analytics tools (e.g. google analytics etc) being able to monitor the digital tools performances
• To develop and manage the Search Marketing activities (SEO, PPC etc.)
• To define and implement social media strategy and guarantee the maintenance of all the Mitas official accounts

Key Requirements:

• University master’s degree (5 years) in Economics, Marketing, Business Administration
• MBA or master’s in marketing will be considered a plus
• 3 years’ experience in managing digital marketing and communication activities within a technical/industrial company and/or B2B environment
• Fluent in English language and willingness to travel
• Communication and presentation skills

If you're ready to make a meaningful impact and grow alongside a dynamic team, seize this opportunity and join us at Yokohama TWS. Apply now and become part of a Company that values collaboration, expertise, productivity, and ownership.

To learn more on the Mitas Brand, get a look to our website: www.mitas-tires.com/en